This morning, Josh Hafner and I hosted a group of young professional women at the Des Moines Register community room.
We had coffee, talked about the challenges and opportunities for YP women, and had a roundtable discussion on how we can be more reflective of and address the needs of our community.
The last question I asked: How do we fall short? What are we not good at covering or doing?
A couple of the responses that apply across beats:
Being stuck in our roles versus being helpful.
Being responsive — getting any response. I know I’ve been guilty of this in the past — tabling an e-mail or passing it along without responding in a timely manner.
Giving guidance: The woman who mentioned this also gave some good tips for the type of feedback that would be helpful: Explaining our current coverage and what we’re looking for, explaining our focus, connecting others in the newsroom who might be interested in a response. I’d also add: what we know people are interested in.
What else is good to include on better communicating?